Mostly, people attempt to cut their yearly budget to acquire more profit in the market. At maximum instances, their first and foremost step is to hire just an essential team that includes web designers, marketing supervisor, content strategist, and business development executives.
It is evident that by hiring employees, spending power can be increased. But Startup owners tend to forget one key factor that by hiring a team of a web developer, marketing manager, graphic designer, content author, etc., they can boost their service results.
Unfortunately, business owners fail to comprehend benefits and the significance of employing a good graphic designer. While continually looking to decrease costs, they think they can anytime use graphs, pictures, video logo founders to advertise their product. Maybe, leading to short-term advantages.
In modern times, most startup founders are dependent on Canva as a design tool. Which is great, Canva is literally a great tool to employ for any company!
But will it deliver the same quality and alternatives of creatives like an Adobe tool does! You know the answer, it’s a NO.
You should walk through the below bullets if you ever thought of bypassing the requirement of hiring a graphic designer. They give you an insight as to why you should hire a graphic designer?
Who is a Graphic Designer?
Occasionally some people today confuse Graphic Designers to an artist, and for a reason, business owners think they’d need an artist within their company?
But, there’s a bit of a difference between the two. An artist is a person who leaves his invention for viewers to interpret in accordance with themselves, whereas a graphic designer communicates his ideas clearly through a creative (picture, video, infographic, or even a doodle).
That’s the reason most experts say that graphic designers are the best communicators in the world. A professional graphic designer who is good at his job will speak through his/her creations.
What are the reasons for appointing a graphic designer in your team?
According to Google, more Google searches take place on smartphones than on a desktop in nations such as U.S.A, Japan, and India.
So, generalizing merchandise marketing towards messages, images, and telephones can improve your sales. Thus creating the demand for a graphic designer.
Create a brand picture that is sharp-looking
If you have created a strong brand image for it, the item works. Every brand has to be outstanding to be successful. Whether you are supplying a product like shampoo, network connection, or building communities for individuals – you need a solid brand image to sell your product and services.
A brand is how it is perceived by your customers/clients. It is made up from each customer-facing component – after-sale provider, how you speak to them through customer care service, is your product standing for what it promised, does the company speak for the products, standing in the marketplace, corporate social responsibility, and search for the product or brand.
The brand logo, layout, advertising tactics, font size, font color, images, and videos promoted on social networking sites – this is exactly what makes a product or brand trustable. Brand layout and logo gives your product or service a new character. And a graphic designer will help you to build one.
You must invest your time in what you do the best
If you are the owner of the company and have a great deal on your plate, and you want to design the logo, you’ll be wasting your time on it. Designing and creating logos of the brand should be a designer’s job, who can perform it better and quickly too.
Then you are merely wasting your time and money if you are investing your time in something which needs more time and professional touch.
Conclusion
With so much to offer, a graphic designer is going to be a crucial part of your brand marketing team. Hire a graphic designer today.